Puma will launch a footwear collection with top British designer Alexander McQueen. The collection for men and women will be unveiled during London Fashion Week in September.
Arla Foods, the UK’s biggest milk supplier, has announced pre-tax profits doubled to &£10.1m in the six months to March 31. The group reported growth in sales from &£676m to &£685m.
Sainsbury’s has scrapped the role of marketing director following the resignation of Stephen Nelson earlier this month. Customer services director Gwyn Burr will take on the new role of customer director and will take over responsibility for marketing.
What is profit? After years of reading Alan Mitchell’s thoughtful columns, I’ve been left with the impression that the routes to “profitable marketing” are more than simply charging people money. So when I read in Martin Croft’s piece on digital (once simply “online”) communities (MW last week), that “experts question whether there is any real […]
Rather than allowing themselves to be pigeonholed as the ‘colouring-in department’, marketers should demonstrate what they deliver for the business, argues Nationwide CMO Sara Bennison.
As marketers continue to be charged with driving faster growth on tighter budgets, businesses should not ignore the opportunity cost of failing to invest in their brand, warns Eve Sleep CEO Cheryl Calverley.
From celebrating fans’ attempts to recreate their favourite fried chicken at home, to pausing its ‘Finger Lickin’ Good’ slogan for the benefit of national health, it’s been a stellar 12 months for KFC.
Despite the explosion in digital content consumption and associated data, it’s becoming harder to measure campaign performance across channels in the digital age. Marketers need to compensate by combining data sets and reskilling themselves in techniques such as copy testing.