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Sainsbury’s scrapps role of marketing director

Marketing Week

Sainsbury’s has scrapped the role of marketing director following the resignation of Stephen Nelson earlier this month. Customer services director Gwyn Burr will take on the new role of customer director and will take over responsibility for marketing.

Those ignoring digital will be hit in the profit

Marketing Week

What is profit? After years of reading Alan Mitchell’s thoughtful columns, I’ve been left with the impression that the routes to “profitable marketing” are more than simply charging people money. So when I read in Martin Croft’s piece on digital (once simply “online”) communities (MW last week), that “experts question whether there is any real […]

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