Puma will launch a footwear collection with top British designer Alexander McQueen. The collection for men and women will be unveiled during London Fashion Week in September.
Coors Brewers’ 120-strong marketing team is bracing itself for redundancies as the brewer embarks on talks with its employees about changes at its Burton-on-Trent head office following the merger between Coors of the US and Canada’s Molson to form Molson Coors. Coors, the UK’s second-biggest brewer with about 21 per cent of the market, has […]
The Telegraph Group has appointed Alex Foster as head of classified advertising. Foster was head of sales at Guardian Recruitment Solutions.
John Ayling & Associates has been appointed by Allianz Cornhill Animal Health to handle the £1m account for its Petplan pet insurance brand following a four-way pitch against undisclosed agencies.
At the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From celebrating marketing effectiveness to learning from Boots’ CFO about how to strengthen the tie between marketing and finance, it’s been a busy week. Here is my take.
BT Sport head of marketing Ed Cracknell says strong creative work can still be produced on a budget, if marketers allow their agencies the time and freedom to create bold ideas.
Plans to expand staffing levels have now been recorded for three successive quarters, signalling progressively stronger conviction in employment growth expectations.
Coca-Cola had young participants take part in a digital diary during lockdown to gauge consumer habits and ensure marketing activations remained relevant.