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  1. […] La marque de sport Puma était l’une des premières à utiliser l’outil promotionnel « flock-to-unlock » sur Twitter pour lancer sa campagne « Forever Faster ». les utilisateurs qui aident la marque à atteindre un certain nombre de tweets sont récompensés avec un trailer du spot publicitaire dans lequel apparait le champion olympique Usain Bolt aux cotes des stars du football Mario Balotelli et Sergio Aguero. Les athlètes ont tweeté sur leurs comptes personnels appelant leurs followers à tweeter, ce qui a nettement accéléré le taux de participation avec une portée de plus de 19 millions de fans. […]

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