Purity has created a promotion for Teletext that offers customers a Teletext Holidays-branded beach towel when they visit the company’s digital service on Sky channel 665.
The World Snooker Association (WSA) is seeking a sponsor for next year’s world championship as its deal with tobacco manufacturer Embassy comes to an end following the advertising and sponsorship clampdown on cigarette brands. The event, which starts on Saturday, will be the last to carry a cigarette brand name, ending a 30-year association. It […]
Carat is tipped to make acting managing director Neil Jones permanent in the role.
McCann Erickson has created a multimedia ad campaign for the Carte D’Or ice-cream brand. It will include TV, which will break on April 25, and a sampling, direct mail and PR campaign will follow in May.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Brands planning for an uncertain future need to find the right balance between online and offline if they want to retain consumer confidence and trust.
Marketing Week reveals the top 10 FMCG marketers, part of our Top 100 Most Effective Marketers, sponsored by Salesforce.
With a new brand identity rolling out nationwide and a tie-up with Clubcard Plus already underway, Tesco Mobile CMO Rachel Swift believes bringing the business closer to the wider Tesco family is a savvy way to standout.