Despite being the leading player in the online estate agency market, Purplebricks is facing a major barrier to further growth: many house buyers and sellers are still reluctant to entrust their homes to a low-cost agency without a bricks-and-mortar store front.
Marketing Week reveals the Top 100 Most Effective Marketers for 2021, sponsored by Salesforce.
A host of marketers are defying the Covid-19 gloom and negotiating Zoom interviews to take on new challenges.
The era of brand and performance as separate and distinct strategies is coming to an end, as marketers rethink everything from media strategy and creative synergy to team structure and semantics.
Top marketers from some of the UK’s leading brands – and Marketing Week Awards judges – share what they believe are the secrets to effective marketing.
With Duolingo the latest brand under fire for a social gaff, how can brands allow their social media teams the freedom to entertain without risking a PR disaster?
Consumers are more receptive to sustainability initiatives when they are tied closely to a brand’s purpose, say senior marketers at PepsiCo.
Brands can’t pay lip service to sustainability, they must back up their creative with planet-friendly behaviours, the newly launched agency Morpho believes.