Despite being the leading player in the online estate agency market, Purplebricks is facing a major barrier to further growth: many house buyers and sellers are still reluctant to entrust their homes to a low-cost agency without a bricks-and-mortar store front.
The UK’s Top 100 most effective marketers, sponsored by Digitas.
A host of marketers are defying the Covid-19 gloom and negotiating Zoom interviews to take on new challenges.
The era of brand and performance as separate and distinct strategies is coming to an end, as marketers rethink everything from media strategy and creative synergy to team structure and semantics.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the rise of Liquid Death in a cluttered category to the level of marketing team restructures, it’s been a busy week. Here is my take.
P&G is aiming to build its brands and the categories in which they operate through meaningful innovation, CEO Jon Moeller says.
The professionalisation of marketing has brought many benefits – but that innate ability to spin a yarn to capture the attention of the board has been left in the past.
Following a ‘surprise’ two-year high last month, consumer confidence has fallen.