Mercier Gray managing director Rob Gray has a dress sense that is feared throughout the world of marketing, as his sojourn at Ascot (MW last week) demonstrated. Last year the Diary reported that Rob had started a clothing company with footballer-turned-actor Vinnie Jones (MW June 12, 2003). This week it was announced that said company had gone bust. Could it be that Vinnie left Rob to take care of the design side? Or perhaps the fashion world was just not ready for purple suits matched with salmon shirts. (That’s enough Rob Gray – ed.)
At the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From celebrating marketing effectiveness to learning from Boots’ CFO about how to strengthen the tie between marketing and finance, it’s been a busy week. Here is my take.
BT Sport head of marketing Ed Cracknell says strong creative work can still be produced on a budget, if marketers allow their agencies the time and freedom to create bold ideas.
Plans to expand staffing levels have now been recorded for three successive quarters, signalling progressively stronger conviction in employment growth expectations.
Coca-Cola had young participants take part in a digital diary during lockdown to gauge consumer habits and ensure marketing activations remained relevant.