Mercier Gray managing director Rob Gray has a dress sense that is feared throughout the world of marketing, as his sojourn at Ascot (MW last week) demonstrated. Last year the Diary reported that Rob had started a clothing company with footballer-turned-actor Vinnie Jones (MW June 12, 2003). This week it was announced that said company had gone bust. Could it be that Vinnie left Rob to take care of the design side? Or perhaps the fashion world was just not ready for purple suits matched with salmon shirts. (That’s enough Rob Gray – ed.)
An understanding of sales is essential for marketers to help grow a business, argues Corona vice-president Felipe Ambra, as well as working with the right people and knowing how to get to great ideas.
From ROI to cost per acquisition, the terminology used to describe marketing can often be confusing, even to the smartest of people. It’s time for some much needed clarity.
While some companies are making cuts to marketing spend given the current economic situation, dessert brand Gü is upping investment as it looks to strengthen its brand.
Tony’s Chocolonely describes its product as its “biggest marketing tool”, but having now established its brand it is now looking to scale, with plans to start investing in paid media soon.