Despite Purplebricks’ unique position in the market, the online estate agent has undergone a tumultuous few years. Now it is back with a refreshed proposition.
Despite mounting losses, Purplebricks’ brand health is ahead of some of its biggest traditional estate agent rivals on measures including awareness, consideration and customer impression.
The online estate agent brought back its ‘Commisery’ campaign in October after putting its poor financial results down to ineffective marketing.
Former CMO Ed Hughes has been brought back into the company to once again pick up the marketing reigns, replacing Ian Cafferky who joined the business in February.
At the end of every week, I look at the key stories, offering my view on what they mean for you and the industry. From unpicking what purpose means to P&G’s quest for “product superiority”, it’s been a busy week. Here is my take.
Marketing departments are acting now to meet growing privacy expectations, with a focus on internal organisational improvements.
The dog food brand has won the top prize from Sky’s Zero Footprint ad fund, now in its third year.
Brands and broadcasters should be developing fan bases more to transform attention into revenue for women’s sport.
