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The purpose debate and competing with discounters: Your Marketing Week
At the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From Terry Smith launching a fresh attack on Unilever’s purpose efforts to Sainsbury’s staving off competition from the discounters, it’s been a busy week. Here is my take.
New year, same challenges
This is the first Your Marketing Week of 2023. For many of you, your first full working week of the year, which will inevitably have you thinking forward. What we have learned in the past five years is to expect the unexpected. For now, however, the issues of the first weeks of the year are not dissimilar to those that were front and centre before the interruption of cheese, wine and general festive merriment.
