The recent article “Bestfoods seal ITV sponsor deal” (MW October 14) carried a product shot of Ambrosia Devon Custard. The new sponsor of the Children’s ITV programme SM:TV Live is in fact the flavoured custard brand for Bestfoods UK, Ambrosia Splat!
Custard.
David Lowes
Strategic business manager
Bestfoods UK
Surrey
Newly appointed chief brand officer Ije Nwokorie will take over as CEO next year.
The direct-to-consumer flower business is reducing its marketing spend as it shifts its focus from growth to profitability, following £100m in operating losses last year.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Lucozade has united its Energy and Sport offerings under one masterbrand in an attempt to increase brand equity while also creating huge efficiencies in its marketing spend.