PWLC, the Leeds-based agency, has created a £1m campaign for Fox’s Biscuit-owned brand Rocky.
PWLC, the Leeds-based agency, has created a &£1m campaign for Fox’s Biscuit-owned brand Rocky. The animated ad will see the return of Rocky-R, the rapping robin. It breaks this week.
Morrisons is trialling the personalised, AI-powered initiative, which rewards shoppers for purchasing particular brands they select from a list, something it says will provide value for both the consumer and brands.
Newly appointed chief brand officer Ije Nwokorie will take over as CEO next year.
The direct-to-consumer flower business is reducing its marketing spend as it shifts its focus from growth to profitability, following £100m in operating losses last year.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here