Q&A: Emily Shamma, online director for Tesco Clothing
Rosie Baker spoke to Emily Shamma, Tesco Clothing’s online director, on Wednesday (30 May) about the retailer’s fashion brand F&F at its pop-up store in Covent Garden. Watch the video to find out how Shamma hopes fashion and multichannel will help revive the Tesco brand.
https://www.youtube.com/watch?v=Sc_JFwIhH8E