Q&A: Keith Weed, Unilever

Unilever’s chief marketing and communications officer, Keith Weed, talks to Marketing Week at an event to mark one year since the launch of their Sustainable Living Plan. See what he has to say about creating consumer demand for sustainable products and what role marketing has to play in promoting sustainability.





‘Asos must up marketing as sales slow’

Rosie Baker

Asos has reported a significant slowdown in UK sales for last year prompting analysts to warn that it must improve its marketing to maintain its strong position in the UK as competition from rivals increases.


Carlsberg launches on-pack Euro 2012 campaign

Seb Joseph

Carlsberg, the official beer of the England football team, begins the final phase of its multi-channel marketing campaign for this year’s European Championship football tournament with the launch of limited edition off-trade packs.