Q&A: Keith Weed, Unilever

Unilever’s chief marketing and communications officer, Keith Weed, talks to Marketing Week at an event to mark one year since the launch of their Sustainable Living Plan. See what he has to say about creating consumer demand for sustainable products and what role marketing has to play in promoting sustainability.

http://www.youtube.com/watch?v=0hZvEemfXsk

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