AB InBev has signalled its intent to exploit the potential of social media followers by promoting global CRM chief Hugo Hanselmann to oversee its online consumer relationship strategy.
What do you do when the computer at your bank says ‘no’ to a request for a loan? Lucy Handley explores alternative financial services providers that are taking advantage of a lack of trust in mainstream brands
Marketing Week delves into the latest Olympic activity to bring you news, views and observations from London 2012. What Olympic marketing has grabbed your eye? Let us know in the comments below.
Coca-Cola has revamped Coca-Cola and Diet Coke packs to bring them in line with the refreshed Coca-Cola Zero Sugar design, a continuation of its ‘One Brand’ strategy, which it describes as “integral” to its marketing approach.
M&S wants to show consumers how far it goes to ensure food is sourced ethically and responsibly, with its latest campaign based on insights gleaned from social media.
The retailer is launching Anyday, its “most affordable” own brand range of 2,400 products designed to undercut existing collections and attract a broader range of money conscious consumers.
From being identified in the Marketing Week Top 100 to gaining top grades on the Mini MBA in Brand Management, these marketers are at the top of their game.