AB InBev has signalled its intent to exploit the potential of social media followers by promoting global CRM chief Hugo Hanselmann to oversee its online consumer relationship strategy.
What do you do when the computer at your bank says ‘no’ to a request for a loan? Lucy Handley explores alternative financial services providers that are taking advantage of a lack of trust in mainstream brands
Marketing Week delves into the latest Olympic activity to bring you news, views and observations from London 2012. What Olympic marketing has grabbed your eye? Let us know in the comments below.
At the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From Corona buying an island to Primark appointing its first chief customer officer, it’s been a busy week. Here is my take.
Intel feels “bullish” about its future, CMO Karen Walker says, as it invests behind its brand to support its “massive growth trajectory”.
If brands really want to empower women they need to ride the ‘fempowerment’ wave with intention, not simply jump on the bandwagon.
Diet Coke is keen to emphasise its connection to fashion as it turns 40, with its Kate Moss partnerships designed to engage “loyal fans” and build equity in the brand.