Coca-Cola is to undertake what it claims is “one of the biggest experiential activations the country will ever see” as part of its sponsorship of the Olympic torch relay.
Procter & Gamble is rolling out its first global corporate campaign that will launch in all markets simultaneously to mark 100 days until the London 2012 Olympic Games.
At the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From Corona buying an island to Primark appointing its first chief customer officer, it’s been a busy week. Here is my take.
Intel feels “bullish” about its future, CMO Karen Walker says, as it invests behind its brand to support its “massive growth trajectory”.
If brands really want to empower women they need to ride the ‘fempowerment’ wave with intention, not simply jump on the bandwagon.
Diet Coke is keen to emphasise its connection to fashion as it turns 40, with its Kate Moss partnerships designed to engage “loyal fans” and build equity in the brand.