Q&A: Nathan Homer from P&G
P&G’s Olympics and Paralympics project director Nathan Homer talks exclusively to Marketing Week about the launch of its global Olympics campaign.
Coke eyes legacy with major Olympic push
Lara O'ReillyCoca-Cola is to undertake what it claims is “one of the biggest experiential activations the country will ever see” as part of its sponsorship of the Olympic torch relay.
P&G marks 100 days to Olympics
Rosie BakerProcter & Gamble is rolling out its first global corporate campaign that will launch in all markets simultaneously to mark 100 days until the London 2012 Olympic Games.
Channel 4 sees ‘uptick’ in minority viewership following representation drive
Michaela JeffersonCEO Alex Mahon believes the broadcaster is “stronger” and more able to deliver on its purpose “than ever” as it transitions into a post-pandemic world, having successfully grown its digital platform and increased diverse representation.
Marketoonist on customer lifetime value
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Five ways to speed up creative projects between brands, agencies and partners
Marketing Week PartnerCreative work can be made more efficient by minimising confusion in the review process and making responsibilities clear – and by adopting the right technology to help.
Experiences make memories – it’s time for brands to be bold again
Andrew GeogheganExperiential marketing has been on hold in the pandemic but, while expensive to invest in, experiences are important to consumers, so brands should let their imaginations fly again.
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