The launch of the Windows Phone-based Nokia Lumia series marks the “rebirth” of the company and will be accompanied by its largest marketing drive ever. New media age spoke to Steven Overman, Nokia VP of marketing creation, about how it plans to promote the phones. Read the full Q&A here.
Nokia’s launch of its debut Windows smartphone does not just mark a change of operating system but revealed an overhaul of its entire culture and approach to marketing. The arrival of new CEO Stephen Elop and the announcement of Nokia’s partnership with Microsoft earlier this year were key drivers in what has become a complete […]
Record labels are ramping up spend on branded content as they look to forge stronger ties between agencies and brands. The music business is changing. Record labels now have the ability to apply cost-effective social and mobile marketing to traditional marketing channels. It’s no secret that the music industry was badly affected by the digital […]
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Octopus Energy’s CEO underlining the importance of marketing to the need to remove silos, it’s been a busy week. Here is my take.
Marketing leaders from Abel & Cole, Who Gives A Crap and Allplants share their trials and tribulations from working to become a sustainable brand.
Co-op’s chief membership and customer officer Kenyatte Nelson says “simplicity” of communication helps him better connect with those at the top of the business to drive the importance of its membership scheme.
For director of brand marketing, Sarah Mayall, the bank’s decision to hero its red hexagon logo is the “big win” of her time in role.