The launch of the Windows Phone-based Nokia Lumia series marks the “rebirth” of the company and will be accompanied by its largest marketing drive ever. New media age spoke to Steven Overman, Nokia VP of marketing creation, about how it plans to promote the phones. Read the full Q&A here.
Nokia’s launch of its debut Windows smartphone does not just mark a change of operating system but revealed an overhaul of its entire culture and approach to marketing. The arrival of new CEO Stephen Elop and the announcement of Nokia’s partnership with Microsoft earlier this year were key drivers in what has become a complete […]
Record labels are ramping up spend on branded content as they look to forge stronger ties between agencies and brands. The music business is changing. Record labels now have the ability to apply cost-effective social and mobile marketing to traditional marketing channels. It’s no secret that the music industry was badly affected by the digital […]
Rather than only prioritising training for their teams, marketing leaders should carve out time for learning and rethink what ‘upskilling’ really means.
Analysing £1.8bn of media investments across the UK, a post-Covid/Brexit advertising effectiveness study found profitability varies greatly by media, with TV the greatest driver of overall profit volume.
While its tactics will evolve, the fast food giant believes the consistency of its overarching marketing strategy is what grounds the brand.
Agencies will complain pre-testing snuffs out the creative spark, but in reality it helps brands identify the best-performing ads and make them even better.