Marketing Week reporter Lara O’Reilly caught up with The Guardian’s business director for mobile, Steve Wing, at the Marketing Week 1-2-1 Digital Strategy Summit. As well as insight into the scale and operation of The Guardian’s mobile offering, he provides hints as to what the publisher is doing with mobile around the Olympics.
https://www.youtube.com/watch?v=N8F4D4foyds
Tesco is facing possible censure for its £5 loyalty voucher promotion, introduced earlier this month in a bid to reverse a decline in sales.
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