John Lewis is trialling a product-labelling scheme that will give consumers the lifetime electricity running costs of household white goods such as washing machines, tumble dryers and washer dryers.
The Co-op is to stop selling lads’ mags after publishers refused to use sealed ‘modesty’ bags to hide images of scantily clad women on their covers.
TSB has today (9 September) returned to the UK high street backed by a £30m campaign that positions the brand as a return to the community-based deposit and lending banks of the past.
It takes courage to challenge the status quo and drive change but marketers are increasingly bowing to the pressure of the C-suite, which needs to stop.
Lurpak’s sizzling spot has many of the characteristics that “underpin” creative effective video in a YouTube context, according to the latest The Works study.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
The health and beauty retailer is also launching a campaign with poverty campaigner Jack Monroe to offer customers tips to help keep costs down as hygiene poverty is rising at an “alarming rate”.