Branwell Johnson

Do your public service and stand for more than ‘sell’

Tess Waddington

The Government’s anti-obesity drive, Change4Life, is back on the radar of marketers and the public, as it has been intermittently since it launched in January 2009. The approach to implementation of the strategy has changed more than once in the intervening period as successive political philosophies regarding government budgets balanced against corporate contribution, the voice of lobby groups (both brand and consumer) and learnings have come to the fore.