Qantas appoints Play as interactive agency

Qantas, the Australian airline, has appointed Play to be its lead interactive agency.

Play will work on both tactical and brand campaigns for Qantas, reinforcing the brand’s positioning and promoting its products.

The first work will be to launch a Relax campaign aimed at business travellers. The ads will promote Qantas’ skybeds, its in-flight entertainment system as well as its food and service.

Qantas offers direct flights to Sydney, Melbourne, Hong Kong, Bangkok and Singapore from London.

Play already works with Tourism Australia, alongside other clients such as Ribena, Twinings and Thames Water.

Recommended

Heinz appoints top marketer for Foodservice division

Marketing Week

Heinz Foodservice has appointed Chris Cannon as head of marketing for Heinz Foodservice. Cannon’s role will be to develop Heinz in the “foodservice” sector by driving product innovation and building closer relationships with customers. Cannon is experienced in the food industry, having held a management role at Pizza Hut as well as sales roles on […]

Vodafone in Yahoo! advertising tie-up to offer cheaper calls

Marketing Week

Vodafone has signed a mobile advertising deal with Yahoo! UK that will see consumers receive ads on their mobile phones in exchange for cheaper bills. The news comes as Vodafone reports losses of £3.3bn for the half year to the end of September. The mobile giant announced its intention to launch a mobile advertising service […]

A1 Holdings names chief executive

Marketing Week

A1 Grand Prix (A1GP), the World Cup of motor sport, has appointed Pete da Silva (pictured) as the new head of its parent company A1 Holdings. He replaces Bruce Holmes, the acting chief executive who has now moved to a different role in the group. Da Silva, who joins in January, will be responsible for […]

Comments

    Leave a comment