Quorn poaches Jacobs marketer to oversee new product launches

Meat-free brand Quorn is strengthening its marketing and product development team with the appointment of former Jacobs marketer Jeremy Hughes as its customer marketing controller.

Hughes, who started at the company last week, will be responsible for category development and new products as well as working on the brand’s retailing positioning.

He replaces Simon Smith, who left the company last December to pursue a career change, and will report to sales director Peter Banks.

Hughes has a number of years’ experience in product development and trade marketing. He had been in his role as Jacobs commercial development director since November 2003 (MW November 27, 2003) and was responsible for a number of product launches, such as Jacobs Mini Tuc and Thai Bite Fusions. He also spent two years at Danone, which previously owned the Jacobs brand, working on its Lu biscuit range.

He will be responsible for developing the Quorn brand, which is worth &£95m, according to TNS figures for the year to March. The brand has benefited from increasing consumer demand for healthier options, and launched a new television ad campaign.

Quorn is planning a range of new product launches this year including fajita strips and a range of burgers. A TV campaign is also due to break in July.

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