Racing UK seals John Smith’s tie-up

extra%20smoothJohn Smith’s has signed a sponsorship deal with horse racing channel Racing UK. The beer brand’s ads will run on the channel as part of the partnership and will be the first non-racing ads on Racing UK.

John Smith’s is the first “platinum partner” for Racing UK. The channel is seeking four other similar partners, specifically from the automotive, travel, finance and construction sectors. Each partner will be able to run a significant amount of advertising on the channel and will be the only non-racing brands appearing.

Racing UK offers exclusive live horse racing from 30 of the UK’s racecourses including Aintree, Epsom, Cheltenham, Goodwood and Newmarket. The channel is available on Sky Digital and is part of Setanta’s sports package. It covers approximately 600 race meetings every year.

Racing UK is effectively owned by the racecourses it features. The same group of courses are currently involved in a wrangle with bookmakers over their dedicated betting shop broadcast service, Turf TV.


Coral chief threatens to close down Bingo outlets

Marketing Week

Gala Bingo may be forced to close a number of its bingo halls, according to Gala Coral chief executive Neil Goulden. The admission comes despite repeated claims by Goulden that it had “no plans” to close any outlets. Speaking exclusively to Marketing Week, Goulden admits that the company is on “red alert” regarding closures and […]

Secrets behind a long-life event

Marketing Week

For live events to fulfil their potential, serious consideration must be given to how their reach can be extended through the use of online, video and interactive tools. Ian Whiteling reports

Ready for takeover?

Marketing Week

Santander’s courting of Alliance & Leicester shows recognition of the former building society’s significant market share, despite its recent lack of investment in branding, says Catherine Turner


    Leave a comment