Radio listening, consumer confidence, Black Friday: 5 interesting stats to start your week

We arm you with all the stats you need to prepare for the coming week and help you understand the big industry trends.

Black Friday footfall expected to plummet by 59%

Retail footfall across all UK retail destinations is expected to be 59% lower than in 2019 on Black Friday, and 58% lower over the weekend, as a result of lockdown and store closures.

High streets will be hardest hit, with a 67.3% drop expected on Black Friday and a decline of 68.3% over the weekend.

Retail parks are likely to perform slightly better, with a 31.9% drop in footfall on Black Friday and a fall of 30.7% for the weekend.

Source: Springboard

Radio listening surges during latest lockdown

The length of time people in the UK spend listening to commercial radio jumped 34% during November, with people tuning in for an extra one hour and 53 minutes each day.

The biggest increase in listening came from people forced to work from home during the coronavirus pandemic, with 40% of these people tuning in for an additional two hours and eight minutes each day.

The highest number of people (90%) said they listen to commercial radio because it keeps them company, followed by 82% who said it makes them happy, and 85% who said it improves their mood.

In April, the length of time people spent listening to commercial radio increased by 38% compared to the pre-lockdown period.

Source: Radiocentre

Number of online gambling ads being seen by kids falls

A total of 127 age-restricted ads broke advertising rules over the three months to September 2020.

In total, 44 advertisers placed age-restricted ads on 27 websites and four YouTube channels aimed at or attracting a disproportionately large child audience.

This included five different betting ads from three gambling operators, which appeared on six websites. This is a huge reduction from the 70 ads that were found during the first round of research.

The highest number of offending ads were for products that are high in fat, sugar and salt, with 102 different ads from 35 advertisers. These appeared on 27 websites and four YouTube channels.

Meanwhile, six different alcohol ads from four brands appeared on two websites and three YouTube channels, and 14 different weight reduction ads from two advertisers appeared on eight websites and one YouTube channel.

There were no ads for e-cigarettes during this period.

Source: Advertising Standards Authority

Consumer confidence slumps to April lockdown levels

Consumer confidence has fallen to a score of -33, according to GfK’s latest Consumer Confidence Barometer for 2  to 13 November. This is just shy of the lows seen in April (-34) and May (-34) this year.

Compared to October, overall consumer confidence fell two points as England entered its second national lockdown on 5 November and restrictions tightened elsewhere across the UK. This compares to November 2019 when consumer confidence stood at -14.

This month’s headline score of -33 is only six points above the lowest-ever number of -39, seen in July 2008 ahead of the recession caused by the global financial crisis.

Source: GfK

23 million Brits will do most Christmas shopping online

More than two in five consumers in Britain (43%) plan to do at least half their Christmas shopping online, with 13% planning to do more than 90% online.

Christmas shopping has also started earlier this year, with half of shoppers bringing their festive gift shopping forward into November, with shoppers citing fears abut product availability.

The average shopper expects to do 41% of their Christmas shopping online this year. For consumers planning to take advantage of Black Friday deals, this proportion rises to 68%.

Source: Retail Economics/Klarna

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