Keeping marketers tuned into radio
In the first of a new series exploring the effectiveness of media channels, we explore radio, its strengths and the challenges it faces and what it needs to do to increase its appeal to marketers.
Virgin Radio relaunch: Wireless Group on the challenge of bringing back a brand
Leonie RoderickWireless Group is relaunching the Virgin Radio brand eight years after it disappeared from the airwaves but faces a challenge in moving away from its “laddish” past.
Spotify wants ‘to do for radio what YouTube did for TV advertising’ as it aims to lure more advertisers to its platform
Leonie RoderickSpotify is not interested in competing with traditional radio for ad dollars, instead positioning itself as complementary to the market.
Is radio’s future as a content marketing platform?
Lucy TesserasBrands have got to think of more creative ways of using radio in order to get the cut through they desire, according to Karen Gray, director of brand and marketing communications at Homebase.
Brands’ biggest AI opportunity is in making customers believe the bullshit
Mark RitsonArtificial intelligence is mostly a distraction from marketing fundamentals – unless you convince your market AI makes your brand better than the competition.
How brands are bridging skills gaps
Molly InnesMarketers are noticing a data and analytics skills gap at work, with most organisations looking to fill the void by hiring ahead of upskilling.
AI has reached a tipping point: How could it be transformative for marketers?
Marketing Week PartnerAI has finally moved from being a speculative technology to a commonly used tool. Behind the hype, here are its key applications today and in the near future.
‘Great brand, right price’: Why Next has snapped up the Cath Kidston brand
Michaela JeffersonNext CEO Simon Wolfson says the retailer is looking to invest in “great brands”, which “bring something unique to the market with a clear market position”.