Keeping marketers tuned into radio
In the first of a new series exploring the effectiveness of media channels, we explore radio, its strengths and the challenges it faces and what it needs to do to increase its appeal to marketers.
In the first of a new series exploring the effectiveness of media channels, we explore radio, its strengths and the challenges it faces and what it needs to do to increase its appeal to marketers.
Wireless Group is relaunching the Virgin Radio brand eight years after it disappeared from the airwaves but faces a challenge in moving away from its “laddish” past.
Spotify is not interested in competing with traditional radio for ad dollars, instead positioning itself as complementary to the market.
Brands have got to think of more creative ways of using radio in order to get the cut through they desire, according to Karen Gray, director of brand and marketing communications at Homebase.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Nestlé declaring “growth is back” to two brands hiring their first CMOs, it’s been a busy week. Here is my take.
The CMA’s analysis into loyalty pricing is still ongoing, but it says it is “unlikely” to conclude that supermarkets are unfairly inflating non-loyalty pricing to make their member pricing appear more attractive.
Oatly CEO’s told investors it would refocus on its “reason for being” and be “slightly less self-indulgent” in how it uses its brand voice.
Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation to public perceptions.