Radio aggregation service Radioplayer is developing ways for radio stations to offer live, simultaneous video streams via connected TVs, including synchronised ads. Read the full story here.
Unilever is asking consumers which “stain ambassador” it should appoint for its Persil laundry brand, one of several marketing developments it is crowdsourcing ideas on using its Facebook VIP app.
Six experts discuss the different ways of using video online to engage customers, how all brands should act like media owners – and dispel some entrenched myths about cost and quality.
John Lewis is trailing a virtual click and collect window display at one of its Waitrose stores that will allow shoppers to buy a range of its non-food products via smartphones and QR codes.
Five brands have been shortlisted for the 2021 Marketing Week Masters Brand of the Year, with the winner to be announced in October.
The shortlist for the Marketing Week Masters Brand of the Year has been revealed, and now it’s your chance to have a say in who wins.
As we make the transition from full remote working to hybrid workplaces, have brands done enough to address the reality of employee burnout and mounting stress after well over a year of lockdown?
Economist Grace Kite explains what econometric modelling is and how it can be used to “untangle” different sales drivers.