Radley, the UK-based fashion accessories and handbag specialist, is launching its first ever ad campaign to promote the brand after appointing DDB London to the business.
The campaign will support the launch of its Spring/Summer range comprising four separate print executions featuring in national broadsheet newspapers and consumer magazines throughout April and May.
The creative, developed by DDB London, aims to highlight emotional attachment between a woman and her handbag featuring the strapline "Truly Radley Deeply".
Radley marketing director Nick Vance handed DDB the business, worth over £1m, after meeting with a number of undisclosed agencies at the end of last year.
The brand, which is best known for its signature handbags featuring branded miniature leather dogs, is stocked in more than 500 independent retail outlets nationwide along with major department stores including John Lewis and House of Fraser.