Rainey Kelly Campbell Roalfe/Young & Rubicam has created a brand marketing campaign for Lego under the strapline ‘What will YOU make?’
It’s always nice to see Marketing Week mentioned in other publications, but this might be the first time it’s been sighted in a work of fiction. Martin Lukes, the Financial Times’ beleaguered e-mail columnist, has won a Marketing Association award, a feat apparently reported in Marketing Week. Very convincing, apart from one little detail – […]
Vidal Sassoon is to sue Procter & Gamble for neglecting his eponymous brand since its acquisition in 1985. P&G withdrew the Vidal Sassoon haircare range in the UK in November (MW November 14, 2002).
Mothercare’s marketing director Andy King has been made redundant following a review of the business by new chief executive Ben Gordon. King, a former marketing and business development director at WH Smith, joined the troubled retailer in September 2001, and was given responsibility for international and direct operations in addition to marketing (MW 19 July, […]
At the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From learning to speak up as a junior marketer to IAG Cargo’s transformation, it’s been a busy week. I’m stepping in for Russell this week, so here is my take.
From Coca-Cola dialling down its Olympics activations and Unilever trying to calm the row surrounding Ben & Jerry’s, to the shortlist being revealed for the Marketing Week Masters awards, catch up on this week’s biggest marketing news.
Bringing econometrics fully in-house can work for some brands, but finding a balance between external expertise and internal knowledge works best at insurer Aviva.
The new ‘Not your mother’s Tiffany’ campaign has angered the brand’s older customers, but this is new owner LVMH’s tried and tested formula for refreshing tired fashion labels for new consumers.