Rainey Kelly Campbell Roalfe/Y&R has created an outdoor and national press campaign for Virgin Trains targeting the business traveller with the strapline ‘Ivor and Thomas who? New trains rolling out across our network now’.
Virgin Radio has signed a one-month sponsorship deal with Sky+for the Pete & Geoff Breakfast Show. The deal replaces one with McDonald’s.
EasyJet has appointed Louise Garrett as marketing manager for London. She is a former account manager at HHCL/Red Cell where she handled the Go account. EasyJet is also carrying out its first charity coin collection on flights, in support of Cancer Research UK.
Reality TV is seen as downmarket, so NBC is trying to introduce a touch of class – using a flamboyant tycoon and some would-be helpmeets. By Polly Devaney
Congratulations to all the winners of this year’s Marketing Week Masters awards, including Grand Prix winner Direct Line Group and Brand of the Year KFC.
With Christmas only two months away, confidence in personal finances, the wider economy and major purchase intention have all taken a “worrying” slip.
A decade long agency relationship built on trust and consistency convinced Ikea to run with its 2019 Christmas campaign ‘Silence the Critics’, despite the concept floundering in pre-production tests.
Addressing three core needs – autonomy, competence and relatedness – can help bring brands closer to their consumers, says psychologist Natalie Nahai.