Rainey Kelly Campbell Roalfe/Y&R is developing a £3m TV and outdoor campaign for Virgin Money. Previously the brand put the bulk of its investment into online marketing. Manning Gottlieb OMD is handling media planning and buying.
Deliveroo had planned to increase marketing spend over 2022, but as customer acquisition and retention weakens, the business has decided not to pursue top-line growth.
As the UK teeters on the precipice of another recession, consumer shopping behaviour is shaping up to be similar to that seen during the 2008 financial crash.
The rising cost of TV might offer advertisers an opportunity to redefine how they measure the value of different media, industry experts suggest.
The beer company’s UK marketing director says sustainability in product design must go much further than just packaging.