Rainey Kelly loses £10m Kronenbourg business

Scottish Courage has put its £10m Kronenbourg 1664 lager account up for pitch after splitting with Rainey Kelly Campbell Roalfe/ Y&R, citing creative differences.

Scottish Courage has put its &£10m Kronenbourg 1664 lager account up for pitch after splitting with Rainey Kelly Campbell Roalfe/ Y&R, citing creative differences.

Two of the brewer’s roster agencies – TBWA/London and M&C Saatchi – will pitch for the business along with Fallon.

A Scottish Courage spokesman says the agency “failed to create the brief”. The move ends Y&R’s 15-year relationship with the brand.

“We want to move the Kronenbourg brand onto another level and we need big new ideas,” adds the spokesman, stressing that the Miller beer creative account, also held by Rainey Kelly, will not be affected.

Media buying and planning for Kronenbourg will remain with MediaVest, which was appointed last year to handle all of Scottish Courage’s brands.

Tony McGrath, who was promoted to Scottish Courage marketing director in January (MW February 1), will oversee the pitch.

Last March, Scottish Courage’s parent company, Scottish & Newcastle, bought Kronenbourg from French company Danone in a &£1.7bn deal.

A press and poster campaign created by Rainey Kelly to promote the new Kronenbourg 330ml “Eiffel” bottle breaks this week. The ads feature pictures of femmes fatales in soft focus, contrasted with a sharp picture of the bottle, with the strapline: “The French are only interested in one thing.”

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