Rainey Kelly Campbell Roalfe has won a 4m account to promote the Energy Saving Trust’s Energy Efficiency brand.
Saatchi & Saatchi, the incumbent agency on the account, and TBWA GGT Simons Palmer also pitched for the work.
The Energy Efficiency brand was launched two years ago by the government-funded Energy Saving Trust. The brand is designed to improve energy efficiency in the UK, after research showed UK householders are losing energy worth up to 6.5bn every year.
Energy Saving Trust head of marketing Diane Monkcom says: “We are planning a big future investment in Energy Efficiency and this year we want to move the brand into a new phase.
“Rainey Kelly Campbell Roalfe will play a critical role in helping us to move the brand forward and, as part of this, it will be looking to broaden the messages to include the environmental benefit.”
The Energy Saving Trust was established as part of a government action plan following the 1992 Earth Summit in Rio de Janeiro.