Rajar, the audience measurement body, has dropped the GfK Telecontrol MediaWatch from its research following the results of its latest round of tests. The Arbitron PPM and Eurisko Media Monitor remain in the running to replace the diary system.
Despite public opinion, DM is an effective marketing tool and one brand owners will continue to use. But how best to change consumer perception? David Benady reports
Abbey is reviewing its £30m advertising account, held by TBWA/London, following the bank’s acquisition by Spanish company Banco Santander.
A programme showing the effects of a man breaking wind sums up all that is wrong with the BBC today.
The broadcaster is prioritising digital growth over more traditional TV ratings as it looks to “survive and thrive in a digital world”.
Markey takes on a new role as CMO at Boots following the departure of marketing director Helen Normoyle.
Covid-19 has accelerated the shift to digital in the market research sector, but balance is needed to ensure brands retain the human touch.
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