Rajar drops Gfk Telecontrol MediaWatch from research

Rajar, the audience measurement body, has dropped the GfK Telecontrol MediaWatch from its research following the results of its latest round of tests. The Arbitron PPM and Eurisko Media Monitor remain in the running to replace the diary system.


DM puts boot into junk

Marketing Week

Despite public opinion, DM is an effective marketing tool and one brand owners will continue to use. But how best to change consumer perception? David Benady reports


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