Rajar parts company with director of communications
Rajar has parted company with director of communications David Longman after just two months. He was understood to be on a short-term contract that has expired.
Deliveroo pulls back on marketing spend as inflation softens demand
Michaela JeffersonDeliveroo had planned to increase marketing spend over 2022, but as customer acquisition and retention weakens, the business has decided not to pursue top-line growth.
‘Path of least resistance’: How consumer spending behaviour is adapting to inflation
Michaela JeffersonAs the UK teeters on the precipice of another recession, consumer shopping behaviour is shaping up to be similar to that seen during the 2008 financial crash.
‘Reaching a cliff edge’: What does media inflation mean for brands?
Michaela JeffersonThe rising cost of TV might offer advertisers an opportunity to redefine how they measure the value of different media, industry experts suggest.
Why Heineken is making sustainability its ‘north star’ for product innovation
Niamh CarrollThe beer company’s UK marketing director says sustainability in product design must go much further than just packaging.
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