Rajars show continued growth of digital radio

Internet radio is continuing to boom, according to the latest Rajar findings, with 16.9m UK adults tuning in online.

The fourth survey of internet-delivered audio services found a third of UK adults listened online, and the number of those using personalised online radio services had increased from 2.9m to 3.9m since October 2008.

Listen Again services were also found popular, with listeners consuming an average of 1.6 programmes each week. The majority of such listeners, 70%, said their use of the service had no impact on the amount of live radio they listened to.

Other findings included a wide awareness of Wi-Fi radio, with 7.1m people claiming to be familiar with the term, and 1m claiming to own one.

This story first appeared on newmediaage.co.uk


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