Polo Ralph Lauren Europe has appointed Fabio Mancone to the new role of senior vice-president of marketing for Europe. He joins from L’OrÃ©al Luxury Products in Paris, where he was international general manager for Giorgio Armani Fragrances and Cosmetics. It has also appointed Alessandra Carra as senior vice-president for marketing for womenswear in Europe. She joins from Valentino, where she was worldwide marketing retail and sales director.
Although the concept of ‘brand love’ was overused and went out of fashion, it remains an insightful way to consider consumers’ attitudes towards brands.
Attracting sponsors from Lego and Starling Bank to Pandora and LinkedIn, women’s sport is revving up for a record year fuelled by the return of the Euros.
With 26% of budgets being wasted on poor briefs and misdirected work, a new guide has been devised to help marketers deliver better briefs.
ISBA says the appointment comes at an important time for the trade body, as the industry faces new regulations, inflation, and the ongoing impact of Brexit.