Random House appoints pd3

Random%20House%20poster%20adThe Random House Group, the publishing company, has appointed London-based pd3 to the roster for its Century Heinemann & Arrow (CHA) division, which publishes best-selling authors such as John Grisham and Sebastian Faulks.

The Agency will be responsible for developing advertising strategies for a range of title releases as well as helping to develop their brands. Pd3 will also offer creative consultancy and advise brands on how to develop experiential channels effectively.

Last week, Random House also appointed sales promotions agency Cocktail Marketing to handle partnership promotions for selected titles across the CHA division.

PD3, which was founded eight years ago, works with clients including The Guardian, dorectory service 118 118 and Reebok on ambient and brand experience campaigns.

Recommended

Driver at the engine

Marketing Week

WCRS, under the auspices of Engine, is going from strenth to strength, last week scooping 75m BSkyB. But there are fears it is too dominant for a group promising the first truly intergrated service, and that fellow agencies will struggle to fulfil their potential beneath its shadow. By Caroline Parry.

Fair trade trade fairs

Marketing Week

Show organisers rely on quality suppliers and, with environmental issues coming to the fore, they are starting to examine their green credentials as ‘sustainable eventing’ takes off. By Ian Whiteling.

MoreThan goes carbon neutral

Marketing Week

MoreThan has become the first UK insurer to become carbon neutral. The Royal & SunAlliance-owned brand says it took the decision after research suggested 75% of consumers think insurers should take climate change into account in their business. …

Comments

    Leave a comment