Rapid grocery delivery service Getir has launched its first TV advert as it aims to differentiate its brand and lead in the crowded and fast growing sector.
Bill evaluation platform Ismybillfair is launching its first major TV push in partnership with ITV, as it looks to capitalise on the “mass appeal” of its offering and take on the market leaders.
According to strategists, this “dramatic shift in momentum” is a result of online brands needing to build “mental real estate” with consumers without the presence of physical stores, and is likely to continue in the long-term.
Online grocery sales are beginning to plateau after ballooning during the pandemic, but one subset of the market primed for further growth is fast-track deliveries, which are expected to be worth an estimated £3.3bn in the UK.
Congratulations to all the winners of this year’s Marketing Week Masters awards, including Grand Prix winner Direct Line Group and Brand of the Year KFC.
With Christmas only two months away, confidence in personal finances, the wider economy and major purchase intention have all taken a “worrying” slip.
A decade long agency relationship built on trust and consistency convinced Ikea to run with its 2019 Christmas campaign ‘Silence the Critics’, despite the concept floundering in pre-production tests.
Addressing three core needs – autonomy, competence and relatedness – can help bring brands closer to their consumers, says psychologist Natalie Nahai.