Rapier appoints AA Motoring Trust
Rapier has been appointed by independent campaigning charity the AA Motoring Trust. The agency’s first work will be a full brand identity programme, including logo design.
Rapier has been appointed by independent campaigning charity the AA Motoring Trust. The agency’s first work will be a full brand identity programme, including logo design.
Financial services companies seem to think the world owes them a living, no matter how irresponsibly they behave towards society.
The Partners Design Consultants has designed the new logo for the Granada production company.
Capital Radio Group is launching the Johnny Vaughan breakfast show, on 95.8 Capital FM, on April 19. Veteran DJ Chris Tarrant will end his 17-year reign as the host of London’s most popular breakfast show on April 2. It is not clear what the show’s format is going to be, but industry insiders suggest that […]
Despite indications that large businesses will invest in innovation and marketing to drive growth, cost-cutting and efficiencies are still top-of-mind for many, according to a new report.
The need to deliver growth on a reduced budget is the reality for many marketers but its not just a job of optimising investment. For marketing leaders, it’s also about maintaining motivation and managing expectations.
Brands need to work ‘hand in glove’ with agency partners to get the best results, suggests Matalan marketing boss Ali Jones as she undergoes brand transformation.
Marketing Week’s The Language of Effectiveness Report, supported by Kantar, is back for the third year and we would like your help to help you understand how marketing effectiveness is defined, measured and communicated.