Ravel picks In2 for development task


Ravel, the Clarks-owned high-street shoe retailer, has appointed marketing agency In2 to develop a new direction for the brand.

The Marlow-based retail and leisure consultancy won a five-way pitch against undisclosed agencies to win the business. Ravel has previously used an in-house design and focused its advertising on below the line work.

In2 will promote the retailers website, which was launched earlier this month with online retailing. It will also create a new advertising campaign that will highlight different ranges of shoes and new offers.

Ravel is looking to drive consumer awareness of the brand and increase its market share and has also handed a media relations brief to In2’s sister agency Primal PR to extend its reach out of its core female market.