Online grocery sales to hit £11.2bn by 2016
Russell ParsonsThe value of online grocery sales is set to double to £11.2bn by 2016, according to industry body IGD, fuelled by consumers’ increasing willingness to shop online.
Size is not what will divide us with data
Marketing WeekI disagree with Michael Nutley’s view that a divide is being created between big and smaller companies simply due to data management budgets (’Is your brand a data have or have-not?’, MW 6 October). The problem is more holistic than that in the sense that the technology isn’t as sophisticated as it needs to be […]
Deborah Meaden to front newspaper campaign for small business
Rosie BakerPrime Minister David Cameron is backing The Newspaper Society’s initiative to give £15m worth of free advertising to “dynamic young” businesses in a bid to revitalise local economies.
‘That’s why we go to Iceland’: Iceland tweaks long-running brand slogan
Niamh Carroll‘That’s why mums go to Iceland’ has been a long-running slogan for the retailer, but it has been tweaked to reflect “all aspects” of its consumer base, its chairman says.
Marketers on the ‘perfect blend’ of internal talent and external expertise
Ellen HammettIn a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?
Pernod Ricard on ’empowering’ its marketers to communicate on sustainability
Niamh CarrollGreenhushing is a symptom of marketers feeling nervous about how they communicate on sustainability, Pernod Ricard is attempting to “empower” its teams to tackle the issue.
Soft skills trump functional marketing expertise, study finds
Charlotte RogersLeadership, communication and strategic thinking are the skills most prized by CMOs, according to new research, with functional experience lagging further behind.