RBS looks to boost search and social presence

RBS Insurance has appointed Guava to manage search, social media and mobile activity across its portfolio of brands.

RBS wants to increase sales and drive greater awareness of its brands online, which include Direct Line, Churchill, Green Flag and Privilege, with a strong focus on boosting natural search activity.

It will look to boost visibility on Facebook and Twitter, and to understand how social platforms can drive sales.

As well as managing the online strategy and activity, Guava train RBS staff to create content that’s picked up by search engines.

Colin Madders, head of digital operations at RBS Insurance, said, “It’s vital our brands not only rank highly in search results but are first choice when looking for insurance products online.”

Rival insurance brand Swiftcover last week launched a campaign on Facebook and Spotify to build on its association with music

This story first appeared on newmediaage.co.uk

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