Reader’s Digest creates new management team

Former marketing director of Bank of Scotland David Titmuss has been appointed chief executive of Reader’s Digest, following a troubling year for the 72-year-old magazine.

DavidTitmuss

In April, Reader’s Digest UK was bought by private equity group Better Capital for £13m after the company went into administration due to its pension debt.

A new parent company, Vivat, was created to publish the title.

Titmuss, former managing director of The Mortgage Lender, will head a restructured management team.

Carleen Brennan joins from Arcadia as head of digital services and James Mallinson, former communications director of UTV, joins as publishing director.

The company has also invested £100,000 in an audience research survey.

The study will look into the views of 700 45-60 year olds through a series of focus groups and in-depth interviews.

Since April’s buyout, £5m has been invested in the company’s restructure and brand.

Titmuss says: “The future of Reader’s Digest is now secure. We are fully financially stable and are geared for growth for the first time in many years.”

“I am lucky to have an extremely talented and highly experienced group of people around me, all of whom are eager to ensure that the company continues to go from strength to strength,” he adds.

Reader’s Digest has a subscriber base of 403,000 according to June’s ABCs, making it the fourth biggest selling monthly magazine in the UK.

Recommended

Stuart Smith on Chevron’s latest charm offensive

Marketing Week

Chevron, the second largest US oil group and owner of the Texaco brand, launched a major corporate social responsibility charm offensive this week. Days later, it announced it is resuming oil exploration in the Gulf Mexico. Are these two things by any chance connected? And, less rhetorically, is this connection wise? The CSR offensive, which […]

Plan, plan and plan again

Josie Allchin

Dominic Rowbotham, head of business development at RMI, advises retail marketers on improving planning. Although retail marketing is becoming increasingly important, many brands and agencies still see it as a simple sales uplift mechanism and being a cumbersome and labour intensive to plan and execute. The reality is that retail marketing does more than just […]

Comments

    Leave a comment