Reader’s Digest looks for UK spelling quiz sponsors

Reader’s Digest Association, the US magazine publisher, is seeking sponsors for a national spelling competition for children, which will launch in the UK next year.

The National Word Power Challenge is based on a quiz in the Reader’s Digest magazine, which challenges readers to identify word meanings.

The competition has been running in the US since 2003, where it attracts national media attention, with the finals featured live on national TV networks.

Under the scheme, children from 29,000 schools across the UK will be invited to compete.

Last week the magazine’s US parent accepted a $2.4bn (£1.3bn) takeover bid from Ripplewood Holdings.

The magazine has just recorded a $26.7m (£14m) third-quarter loss.

Recommended

Acdoco launches Kim and Aggie’s cleaning range

Marketing Week

Kim and Aggie, the stars of Channel 4’s How Clean is Your House?, are launching a range of household cleaners in partnership with manufacturer Acdoco. The Squeeki Clean range, available from February next year, will be endorsed by the duo. It will be positioned as a “no-nonsense” range in line with their approach to domestic […]

Will Murdoch stake secure ITV’s future

Marketing Week

BSkyB’s shock capture of 17.9% of the UK’s largest commercial broadcaster last week has pitted Sky chief executive James Murdoch against Virgin boss Sir Richard Branson, each casting himself as ITV’s “white knight”. Yesterday (Tuesday), in a further twist, the ITV board rejected a £4.7bn bid by cable company NTL. Advertisers and agencies insist in […]

Marketing’s Moment of Truth

Marketing Week

Inventor James Dyson could have a point. Just as he was lambasting the poor innovation record of British companies in a speech at Tuesday’s Marketing Society Conference, Unilever seemed to prove his case by announcing 240 job cuts in its new product development division. Britain’s biggest advertiser (Unilever increased its adspend 7% last year to […]

Comments

    Leave a comment