Reading room to re-design underwear site
Reading Room, the digital agency, is to redesign underwear company Janet Reger’s site, for the third time in four years. The last redesign saw sales rise by more than 200 per cent within a few weeks.
Former Tesco brand boss Michelle McEttrick named Primark’s first chief customer officer
Niamh CarrollCredited as playing a “key role” in Tesco’s brand turnaround story, McEttrick will join Primark in September.
You can’t beat TikTok by becoming its clone
Mark RitsonOur marketing columnist examines the underwhelming response of the major social media brands to the TikTok threat and explores the perils of competitor orientation.
Deliveroo pulls back on marketing spend as inflation softens demand
Michaela JeffersonDeliveroo had planned to increase marketing spend over 2022, but as customer acquisition and retention weakens, the business has decided not to pursue top-line growth.
‘Path of least resistance’: How consumer spending behaviour is adapting to inflation
Michaela JeffersonAs the UK teeters on the precipice of another recession, consumer shopping behaviour is shaping up to be similar to that seen during the 2008 financial crash.
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