Reading room to re-design underwear site
Reading Room, the digital agency, is to redesign underwear company Janet Reger’s site, for the third time in four years. The last redesign saw sales rise by more than 200 per cent within a few weeks.
John Lewis, Three, Ovo: 5 things that mattered this week and why
Marketing Week ReportersCatch up on all the marketing news this week including Three’s 5G debut, Ovo’s sustainable marketing strategy and the surprising results of YouGov’s annual brand health ranking.
GoCompare overhauls brand as sector moves on from ‘shouting loudest’
Sarah VizardGoCompare has overhauled its brand strategy as it looks to differentiate in a competitive market, but mascot Gio Compario is staying, albeit in a different role.
Marketers say automation is a key focus but many lack skills
Ellen HammettWhile digital transformation is at the top of the agenda for most marketers, many feel they are not receiving the right training or support from employers to equip them with skills for the future.
Recommended reading: Learning from failure and the proactivity paradox
Erin LyonsMarketing Week reviews the latest books, blogs and articles for marketers.
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