Following the roll-out of programmatic buying in the out-of-home (OOH) space earlier this year, what are the opportunities for brands and who are the early adopters?
MBNA’s Nic Travis says programmatic advertising has made media buying more transparent, while focusing on audiences – particularly on Facebook – removes the uncertainty of cross-device tracking.
Just Eat, Direct Line and the FT explore where programmatic advertising is headed next and what that means for brands.
Before the coronavirus pandemic struck, the majority of the British public couldn’t name NHS Charities Together, but with its Covid-19 appeal having raised £130m the new challenge is dealing with the attention and maintaining engagement.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Peter Field and Les Binet have shown us a model for how short- and long-term marketing work together but the reality is achieving this in practice is hard.
With brands increasingly looking to do more with less in the Covid-19 era, is the age of the old school one-stop-shop agency coming to an end?