How are FMCG brands getting shoppers to convert online?
Rebecca SentanceHow FMCGs optimise their presentation and presence on the digital shelf; their online proposition and product offering; and their availability and fulfilment processes.
Rebecca is deputy editor of the Econsultancy blog, and an internet aficionado, technology enthusiast and ardent fact-checker. Her favourite topics to sound off on include voice search, SEO, emerging technology, digital transformation, UX, and ridiculously overhyped marketing trends. Away from the blog, she can mostly be found on Twitter.
How FMCGs optimise their presentation and presence on the digital shelf; their online proposition and product offering; and their availability and fulfilment processes.
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