A guide to conversion rate optimisation
Rebecca SentanceThis guide aims to answer three key questions: What is a conversion? What is CRO? And what are some key techniques you can use to optimise your conversion rate?
Rebecca Sentance
24 best practice tips for ecommerce site search
Rebecca SentanceA good digital experience is more crucial now than it ever was. So how can retailers make sure their on-site search experience is as seamless, effective and easy to use as possible?
How the coronavirus crisis is impacting digital transformation
1. Introduction Little more than a month ago, it seemed as though the effects of the coronavirus, while severe, would be temporary, with the worst of the impact experienced by those living in China and the surrounding countries. Now, we all know just how erroneous that assumption was. It’s not an exaggeration to say the […]
16 ways retailers can improve their approach to online returns
Rebecca SentanceHow to deal with the high volume and cost of customer returns is one of the biggest issues currently facing online retailers.
The impact of the third-party cookie crackdown on marketers
Rebecca SentanceWith so many developments, it can be hard to keep track of what exactly is happening and what all of it might mean. So, here is a potted summary of the key developments in the ‘cookiepocalypse’, the impact on marketing and what industry professionals should do about it.
What is customer success and how does it differ from customer experience?
Rebecca SentanceDuring the second half of the 2010s, “customer success” – both as a business concept and as a function – has steadily been growing in popularity.
How machine learning is transforming retail both online and offline
Rebecca SentanceTen years ago, using artificial intelligence to optimise retail processes, power product recommendations and improve the customer experience was the sole province of cutting-edge ecommerce powerhouses like Amazon. But other retailers are now catching up.
The new age of audio: What does it mean for advertising?
Rebecca SentanceThe rise of podcasts and online streaming, as well as a wealth of devices to listen to audio on, has meant advertisers are re-evaluating the role of audio in their marketing mix.
A marketer’s guide to progressive web apps
Rebecca SentanceProgressive web apps are growing in popularity, particularly among online retailers, as they look to improve the mobile experience and increase sales.
The fintech revolution and its effect on customer experience
Rebecca SentanceOver the past few years, a digital revolution has been taking place in the financial services industry that has upended consumers’ expectations of customer service and left some incumbents scrambling to catch up.
The rise of programmatic outdoor: What advertisers need to know
Rebecca SentanceThe advent of programmatic trading has revolutionised online advertising by allowing ad placements to be bought rapidly, efficiently and automatically.
Super apps: How the rest of the world is following in China’s footsteps
Rebecca SentanceWeChat is no longer the only super app ecosystem available to Chinese internet users. In her recent Internet Trends 2019 report, Mary Meeker highlighted the growing trend of super apps both within and outside China.