The marketing industry has been abuzz with talk of a ‘cookiepocalypse’ over the past year. Here’s a potted history of the key developments, the impact they are having on marketing and advertising and what industry professionals can and should do about it.
Since its launch in Japan in 2000, Amazon has sought to slowly establish itself in some of Asia-Pacific’s biggest markets. However, the ride has not universally been a smooth one. Here’s how Amazon is faring in Asia-Pacific in the year 2020.
This guide aims to answer three key questions: What is a conversion? What is CRO? And what are some key techniques you can use to optimise your conversion rate?
A good digital experience is more crucial now than it ever was. So how can retailers make sure their on-site search experience is as seamless, effective and easy to use as possible?
1. Introduction Little more than a month ago, it seemed as though the effects of the coronavirus, while severe, would be temporary, with the worst of the impact experienced by those living in China and the surrounding countries. Now, we all know just how erroneous that assumption was. It’s not an exaggeration to say the […]
How to deal with the high volume and cost of customer returns is one of the biggest issues currently facing online retailers.
With so many developments, it can be hard to keep track of what exactly is happening and what all of it might mean. So, here is a potted summary of the key developments in the ‘cookiepocalypse’, the impact on marketing and what industry professionals should do about it.
During the second half of the 2010s, “customer success” – both as a business concept and as a function – has steadily been growing in popularity.
Ten years ago, using artificial intelligence to optimise retail processes, power product recommendations and improve the customer experience was the sole province of cutting-edge ecommerce powerhouses like Amazon. But other retailers are now catching up.
The rise of podcasts and online streaming, as well as a wealth of devices to listen to audio on, has meant advertisers are re-evaluating the role of audio in their marketing mix.
Progressive web apps are growing in popularity, particularly among online retailers, as they look to improve the mobile experience and increase sales.
Over the past few years, a digital revolution has been taking place in the financial services industry that has upended consumers’ expectations of customer service and left some incumbents scrambling to catch up.