Marketoonist on getting consumers to believe your rebrand
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Ad regulation should not concern Scottish brands
Russell ParsonsScottish brands have many things to consider when weighing up the merits of Scottish independence. The economic prospects of their consumers as well as their own tax and legal affairs to name just a few things likely to be occupying their time and minds.
Will marketing be a winner or loser if Scotland votes Yes?
Ruth MortimerScottish independence. The only uniting element on this issue is that everybody has an opinion. It’s only a matter of days before the crucial referendum vote on 18 September and it’s consuming media time, business time and brand strategy time.
Appeal of Man U brand grows with sponsors despite on-pitch woes
Samuel JoyManchester United’s performance on the pitch might have dipped in the last year but that has not deterred sponsors with the club’s global income from brands eager to associate with the Premier League club rising 49 per cent in its latest fiscal year.
Role models and retention: Your Marketing Week
Lucy TesserasAt the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the need to shout about what a career in marketing could offer to the next steps for Pret’s subscription offer, it’s been a busy week. Here is my take.
ITVX won’t halt advertising woes for British broadcaster, analysts say
Chris SutcliffeITV CEO Carolyn McCall has blamed a “stagnant” UK economy in a warning about the broadcaster’s advertising forecast.
This Much I Learned: Domino’s Sarah Barron on the value of consistency when ‘babysitting’ brands
Marketing Week ReportersIn the latest episode of Marketing Week’s podcast series, Domino’s CMO Sarah Barron tells why she doesn’t ‘mess’ with brands and why getting the right capability is essential for building an effective marketing unit.
One marketer on the importance of having strong female role models
Molly InnesWith stints at LVMH, Estée Lauder and Makeup by Mario under her belt, Estrid’s first chief brand officer Nico Morga Alden’s “risk prone” approach to her career has served her well.
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