Marketoonist on getting consumers to believe your rebrand
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Scottish brands have many things to consider when weighing up the merits of Scottish independence. The economic prospects of their consumers as well as their own tax and legal affairs to name just a few things likely to be occupying their time and minds.
Scottish independence. The only uniting element on this issue is that everybody has an opinion. It’s only a matter of days before the crucial referendum vote on 18 September and it’s consuming media time, business time and brand strategy time.
Manchester United’s performance on the pitch might have dipped in the last year but that has not deterred sponsors with the club’s global income from brands eager to associate with the Premier League club rising 49 per cent in its latest fiscal year.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Elon Musk sacking Tesla’s 40-strong marketing team to McDonald’s shining a light on the power of ‘stillness’, it’s been a busy week. Here is my take.
The FMCG giant is looking at “new category opportunities” as it looks to regain market share and tackle the threat of private labels.
Morrisons CMO Rachel Eyre describes loyalty as a two-way street so says the supermarket must be “hyper-personalised” in its offer to get more people “voting with their feet”.
Marketers may like to be believe they can identify with a wide range of people but, in reality, they are as likely to be led by their biases as anyone else.