Reckitt Benckiser is rumoured to be considering a bid to buy Durex manufacturer SSL International.
Playtex, the Sara Lee-owned underwear brand, is planning to shake up the body-control underwear category with the launch of its new range, Secrets Make-Up. The range aims to move the category away from problem solving towards enhancing body shape.The range, which will be launched early next year, is part of a move by Playtex to […]
Clear Channel Billboards is threatening legal action against Manchester City Council following the council’s decision to hand the £20m contract for its large-format poster sites to rival Maiden Outdoor. The move is understood to be the first time an outdoor contractor has taken such a step. Clear Channel, which was Manchester’s previous incumbent, is refusing […]
The deadline for entries for the British Market Research Association (BMRA) Business Effectiveness Awards, which is sponsored by Marketing Week, has been extended to the Friday (July 18). For further information please call Jacky Ward on 020 7566 3636 or visit bmra.org.uk.
At the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From learning to speak up as a junior marketer to IAG Cargo’s transformation, it’s been a busy week. I’m stepping in for Russell this week, so here is my take.
From Coca-Cola dialling down its Olympics activations and Unilever trying to calm the row surrounding Ben & Jerry’s, to the shortlist being revealed for the Marketing Week Masters awards, catch up on this week’s biggest marketing news.
Bringing econometrics fully in-house can work for some brands, but finding a balance between external expertise and internal knowledge works best at insurer Aviva.
The new ‘Not your mother’s Tiffany’ campaign has angered the brand’s older customers, but this is new owner LVMH’s tried and tested formula for refreshing tired fashion labels for new consumers.