Playtex, the Sara Lee-owned underwear brand, is planning to shake up the body-control underwear category with the launch of its new range, Secrets Make-Up. The range aims to move the category away from problem solving towards enhancing body shape.The range, which will be launched early next year, is part of a move by Playtex to […]
Clear Channel Billboards is threatening legal action against Manchester City Council following the council’s decision to hand the £20m contract for its large-format poster sites to rival Maiden Outdoor. The move is understood to be the first time an outdoor contractor has taken such a step. Clear Channel, which was Manchester’s previous incumbent, is refusing […]
The deadline for entries for the British Market Research Association (BMRA) Business Effectiveness Awards, which is sponsored by Marketing Week, has been extended to the Friday (July 18). For further information please call Jacky Ward on 020 7566 3636 or visit bmra.org.uk.
By unveiling that 007 will be a black woman in the next James Bond movie, the producers of the franchise have learned a lesson all brands should take heed of – brands that want to stay relevant and true to their identity must continue to evolve.
Paddy Power’s PR boss discusses its Huddersfield Town sponsorship, including the Twitter storm it caused following the launch of a controversial branded sash on the kit and how it was all part of a wider campaign calling time on football shirt sponsorships.