Reckitt Benckiser rumoured to be considering SSL International
Reckitt Benckiser is rumoured to be considering a bid to buy Durex manufacturer SSL International.
Reckitt Benckiser is rumoured to be considering a bid to buy Durex manufacturer SSL International.
Playtex, the Sara Lee-owned underwear brand, is planning to shake up the body-control underwear category with the launch of its new range, Secrets Make-Up. The range aims to move the category away from problem solving towards enhancing body shape.The range, which will be launched early next year, is part of a move by Playtex to […]
Clear Channel Billboards is threatening legal action against Manchester City Council following the council’s decision to hand the £20m contract for its large-format poster sites to rival Maiden Outdoor. The move is understood to be the first time an outdoor contractor has taken such a step. Clear Channel, which was Manchester’s previous incumbent, is refusing […]
The deadline for entries for the British Market Research Association (BMRA) Business Effectiveness Awards, which is sponsored by Marketing Week, has been extended to the Friday (July 18). For further information please call Jacky Ward on 020 7566 3636 or visit bmra.org.uk.
The FMCG giant is looking at “new category opportunities” as it looks to regain market share and tackle the threat of private labels.
Morrisons CMO Rachel Eyre describes loyalty as a two-way street so says the supermarket must be “hyper-personalised” in its offer to get more people “voting with their feet”.
Marketers may like to be believe they can identify with a wide range of people but, in reality, they are as likely to be led by their biases as anyone else.
Is a lack of financial savvy holding marketers back from ascending to the top jobs in business?