Reckitt Benckiser

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Puma

The Marketing Week

Samuel Joy

Welcome to The Marketing Week, your guide to the good, the bad and the ugly in the marketing industry over the last seven days.

Lara O'Reilly

Tech company + consumer brand = the perfect wearable tech fit

Lara O'Reilly

At the time of writing there was no confirmation on the rumours that Nike is retreating from creating its FuelBand hardware as it tables a collaboration with Apple to co-create wearables. But if true, it makes perfect sense as the partnership plays to both companies’ strengths – and it will only be tie-ups like these that move the wearables sector from awkward geekery into the mass market.

The Top 100 Biggest UK Ad Spenders

Samuel Joy

Source: Nielsen Ad Dynamix Rank Advertiser 2013 Expenditure 2012Expenditure % Year on Year 1 British Sky Broadcasting Ltd 264,338,785 241,106,331 9.63 2 Procter & Gamble Ltd 177,257,396 195,182,834 -9.18 3 Bt Ltd 149,788,119 179,677,909 -16.63 4 Unilever Uk Ltd 119,100,702 138,979,674 -14.30 5 Tesco Plc 116,269,526 117,403,761 -0.96 6 Asda Stores Ltd 97,035,247 109,139,356 -11.09 […]

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