Durex partners with (RED) to get people to ‘give a f*ck’ about HIV
Molly FlemingThe condom brand is working with the HIV charity for three years to educate younger consumers about AIDS and encourage safe sex.
Reckitt Benckiser on its ‘challenging’ digital transformation journey
Molly FlemingThe FMCG giant admits it had “got stuck” in traditional touchpoints such as packaging and in-store point-of-sale, but a focus on analytics and getting agencies and team members to push the agenda has helped drive the business forward.
RB’s UK marketing boss on innovation, social purpose and not being ‘everyone’s cup of tea’
Leonie RoderickReckitt Benckiser (RB) is mainly known for household brands such as Durex and Dettol but its new UK marketing boss is determined to convince young marketers RB is about “much more than selling boxes”.
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Why Durex wants to be seen as ‘more than just a condom brand’
Leonie RoderickDurex is on a mission to prove to consumers that it is more than just a condom brand, as it looks to focus on “the emotional as well as the physical” aspects of sex.
A fresh headache for Nurofen as its advertising lands it in hot water once again
Leonie RoderickA Nurofen ad has been banned by the Advertising Standards Authority (ASA) for being “misleading”, two months after being fined £890,000 by the Australian government for deceiving customers.
The Marketing Week
Samuel JoyWelcome to The Marketing Week, your guide to the good, the bad and the ugly in the marketing industry over the last seven days.
RB to work with Facebook to develop marketing talent
Sarah VizardRB has signed a multi-year nine-figure global partnership with Facebook that will see the two firms work together to develop young marketers and create “innovative” marketing campaigns for brands including Air Wick and Lysol.
RB to centralise marketing in efficiency drive
Sarah VizardRB is moving towards a more central marketing structure for power brands such as Finish as it looks to boost efficiencies across the business and spark revenue growth.
Tech company + consumer brand = the perfect wearable tech fit
Lara O'ReillyAt the time of writing there was no confirmation on the rumours that Nike is retreating from creating its FuelBand hardware as it tables a collaboration with Apple to co-create wearables. But if true, it makes perfect sense as the partnership plays to both companies’ strengths – and it will only be tie-ups like these that move the wearables sector from awkward geekery into the mass market.
The Top 100 Biggest UK Ad Spenders
Samuel JoySource: Nielsen Ad Dynamix Rank Advertiser 2013 Expenditure 2012Expenditure % Year on Year 1 British Sky Broadcasting Ltd 264,338,785 241,106,331 9.63 2 Procter & Gamble Ltd 177,257,396 195,182,834 -9.18 3 Bt Ltd 149,788,119 179,677,909 -16.63 4 Unilever Uk Ltd 119,100,702 138,979,674 -14.30 5 Tesco Plc 116,269,526 117,403,761 -0.96 6 Asda Stores Ltd 97,035,247 109,139,356 -11.09 […]
Packaging design: making shoppers mad about the brand
David BurrowsBy designing packaging to include ‘biomotive triggers’, brands can stir addiction-like responses in consumers.