Subscriber Exclusive 
How Reckitt’s digital transformation is enabling it to ‘learn faster and scale-up’
When Cigdem Kurtulus took on the top marketing job at Reckitt she introduced a marketing hub to encourage collaboration across all markets as she says you can’t enforce a “digital transformation mindset” without first changing the infrastructure.
British consumer goods company Reckitt has been on a mission to ditch “spray and pray marketing”, instead transforming the business and its use of data to ramp up its focus on precision marketing.
